Charleston, SC
We see you there, walking that line between reckless and reserved. That’s okay, as long as you’re not bored… and your food’s not boring. With a perfectly prudent dose of bold cayenne pepper, The New Primal bottled not just a happy medium, but the happiest medium. Use it liberally for the boldest wing or on the most bashful cauliflower. This sure doesn’t taste like a compromise.
Surrounded by a team with a can-do attitude, clever branding, and a test kitchen from a food-taster dream, The New Primal launched in 2012. In short order, the meat-eating masses were devouring its thoughtfully-sourced, insanely-good jerky. Today, with conscientious and patient innovation, The New Primal aims to offer compelling ways to get more hands in the kitchen and hearts around the table. As those hands and hearts join in sharing a meal, the Founder encourages everyone to make a "Return to the Table."
