Charleston, SC
This condiment is cool again. It lost its way for a while there, succumbing to shoddy recipes and inferior ingredients. But we knew something so ubiquitous and nimble was simply falling short of its potential. So we elevated that vibrant paste with only the most supportive spices, some cider tang, and a little natural sweetness. We even considered a snazzy new moniker, but the tasty rebrand was in the bottle. Welcome to your heyday, Tomato Ketchup.
Surrounded by a team with a can-do attitude, clever branding, and a test kitchen from a food-taster dream, The New Primal launched in 2012. In short order, the meat-eating masses were devouring its thoughtfully-sourced, insanely-good jerky. Today, with conscientious and patient innovation, The New Primal aims to offer compelling ways to get more hands in the kitchen and hearts around the table. As those hands and hearts join in sharing a meal, the Founder encourages everyone to make a "Return to the Table."
