Description
While that cartoon bear gave us sound caution against campfires, his name betrayed a weakness: the rich flavor of food cooked over burning wood. We can relate - to both the craving and the concern - so we contained the smoke in a bottle using some barbecue voodoo and a pinch of natural seasoning. Now that brisket gets fire-free treatment with authentic smoky taste because safety first. (But flavor first, too.)
- Dairy-Free
- Naturally Sweetened
- Whole30 Approved
- Certified Paleo
- Certified Gluten-Free
- Certified Keto
Artisan Vendor

Surrounded by a team with a can-do attitude, clever branding, and a test kitchen from a food-taster dream, The New Primal launched in 2012. In short order, the meat-eating masses were devouring its thoughtfully-sourced, insanely-good jerky. Today, with conscientious and patient innovation, The New Primal aims to offer compelling ways to get more hands in the kitchen and hearts around the table. As those hands and hearts join in sharing a meal, the Founder encourages everyone to make a "Return to the Table."