Description
In my mouth, I’m going to Carolina. The South is as smooth as she is sassy and somehow delivers warmth with every zinger. You can taste that in her signature BBQ sauce, and this is our wink and nod to our home base. With bright turmeric and tangy apple cider vinegar, it’s more than just mustard-y; it’s downright mouthy.
- Dairy-Free
- Naturally Sweetened
- Whole30 Approved
- Certified Paleo
- Certified Gluten-Free
- Certified Keto
Artisan Vendor

Surrounded by a team with a can-do attitude, clever branding, and a test kitchen from a food-taster dream, The New Primal launched in 2012. In short order, the meat-eating masses were devouring its thoughtfully-sourced, insanely-good jerky. Today, with conscientious and patient innovation, The New Primal aims to offer compelling ways to get more hands in the kitchen and hearts around the table. As those hands and hearts join in sharing a meal, the Founder encourages everyone to make a "Return to the Table."